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Introducing Jordan Suisse AG

We are pleased to give you an insight into our company Jordan Suisse and our brand JOKA and what has moved us for many years.

From timber merchant to innovative brand supplier

Jordan Suisse AG was acquired by the Jordan Group, Kassel, in 2016 - at that time still as Licorado AG. Jordan Suisse AG's first-class product selection for the residential and contract market ranges from parquet, laminate, carpet and designer flooring to home textiles. Wood for flooring, sound insulation and decking complete the product range. Jordan Suisse thus serves trade professionals such as floor layers, interior decorators and woodworkers as well as building owners, architects and specialist retailers via its headquarters in Buchs and two other branches with showrooms in Lonay and Freidorf near St. Gallen.

Gruppenfoto der Familie Jordan.
Schwarz-weoß Foto einer alten Scheune mti vielen Hölzern, davor ist eine Kutsche mit Pferden zu sehen, die das Holz transportieren.
Foto eines Mannes, der gerade 2 Kunden in einem Showroom berät.

Partner of the trade

Since its foundation over 100 years ago, the Jordan Group has been characterized by its close partnership with trade businesses. It offers its customers a comprehensive marketing cooperation with the “JOKA specialist consultants”. Jordan Suisse AG also launched the JOKA specialist advisor concept in 2021 and has already gained a number of tradespeople as partners. This provides local trades businesses with support to position themselves as a special trades business by offering the best possible range and service

A culture of innovation at Jordan

Wood has been an integral part of the company as a natural, sustainable raw material for over 100 years. In cooperation with suppliers, we emphasise resource-saving and innovative production processes and focus on robust and easy-care products. For example, natural design flooring made from almost 100 per cent wood or durable decking boards made from recycled wind turbine rotor blades stand for innovation.

With the construction of the JOKA headquarters in Kassel, we as a company have combined innovative and ecological goals. Operations are virtually CO2-free and the photovoltaic system supplies an additional 5,000 households with electricity. Since 2009, photovoltaic systems have also been installed on all other new Jordan buildings, which cover up to 100% of the sites' own consumption; surplus electricity is fed into the respective grids.

Innovation is a central element in JOKA's brand code and has always been the driving force behind the company. The basis for this is, above all, active communication with employees, customers and business partners.

Luftbild, dass die Jordan Zentrale für Bodenbeläge in Kassel von oben zeigt.
Raumbild eines Wohnzimmers mit vielen Zimmerpflanzen, in dem ein dunkler JOKA Xplora NEXT Naturdesignboden verlegt ist.
Raumbild einer leerem Halle, die viele Leimbinder und eine Holzdecke hat.

People take centre stage

Trust, appreciation and reliability characterise cooperation in the family business and are also reflected in customer relationships. People take centre stage. This is reflected in good production and working conditions, sustainable business practices and responsibility towards the environment.

Under the motto "dynamic, innovative, reliable", employees and customers are at the centre of the company's activities. For more than a century, this has been the basis for our high-performance, future-orientated and human development.

People take centre stage

Trust, appreciation and reliability characterise cooperation in the family business and are also reflected in customer relationships. People take centre stage. This is reflected in good production and working conditions, sustainable business practices and responsibility towards the environment.

Under the motto "dynamic, innovative, reliable", employees and customers are at the centre of the company's activities. For more than a century, this has been the basis for our high-performance, future-orientated and human development.

Social, ecological and environmental responsibility is also particularly important to us as a company. For example, we have launched the "Baumpate" reforestation project together with the Jordan Foundation. We are also involved in the world of sport, taking responsibility for promoting top German sport and supporting up-and-coming biathletes in their careers, for example.

Gruppenfoto der Geschäftsführung der Firma Jordan bestehend aus vier Männern.
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