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JOKA goes German House

Jordan's involvement in sports sponsorship began in 2006 with the builder of the German House at the Olympic Games in Turin. One of Jordan's partners was responsible for the flooring work on site and asked whether Jordan would like to sponsor the flooring. The Kassel-based company agreed and so the chapter of sports sponsorship began in Turin.

Since 2006, JOKA has regularly equipped German Houses for the summer and winter editions of the Olympic Games. During the Games, the German House is the central meeting point for Team Germany, its partners and guests from sport, business and the media. Here, companies are "in the thick of things instead of just being there". However, the attraction is not only fuelled by the emotional proximity to the event, but also by the direct communication opportunities. The partners utilise this in a variety of ways, for example through specific benefits in kind and services, interactive guest tools, themed evenings or incentives for employees and customers. Press conferences of the German Olympic Sports Confederation, live TV broadcasts of the competitions and various events are organised. A major challenge for JOKA floor coverings.

Paris 2024

We're at it again: Our partnership as supplier of the German House in Paris is entering the next round! In the impressive ambience and outdoor atmosphere of the Stade Jean Bouin, our JOKA artificial turf Capri and hard-wearing carpet Strong Compact are the right choice to welcome fans, press and, above all, the athletes.

Bild des Deutschen Hauses bei Olympia in Paris 2024 mit JOKA Kunstrasen und anderen Produkten.

PyeongChang 2018

Design floor 555 Grey Driftwood was chosen for the highly frequented public area of the German base station in PyeongChang. The highest quality was required to withstand the heavy traffic caused by a high visitor rate.

Raumbild des Deutschen Hauses bei Olympia in PyeongChang in 2009 mit grauem JOKA Designboden.

Sochi 2014

Thanks to their special properties, such as easy-care and hard-wearing, the German House in Sochi mainly used designer flooring, carpets and needle felt. A total of 1,200 m² was laid in six different variants.

Raumbild des Deutschen Hauses bei Olympia in Sotschi 2014 mit JOKA Teppichboden.

London 2012

An old warehouse building in the Museum of London Docklands became the German House for the 2012 Olympic Games. 1,400 m² of textile and vinyl flooring was laid in the building, fulfilling the high demands placed on aesthetics and function.

Raumbild des Deutschen Hauses bei Olympia in London 2012 mit JOKA Teppichboden.

Vancouver 2010

The German hotels are as individual and unique as the places where they are located. While the Kempinski in Beijing was opulently red, an elegant blue was the desired colour in Vancouver.

Raumbild des Deutschen Hauses bei Olympia in Vancouver 2010 mit verschiedenen JOKA Produkten.

Beijing 2008

The German Olympic Sports Confederation presented the German House in the Kempinski Hotel Beijing. The Variotec SL design floor was ideal for temporary, intensive use: The planks adhere directly to the subfloor, withstand heavy loads and can be used immediately.

Raumbild des Deutschen Hauses bei Olympi in Peking 2008 mit JOKA Produkten wie rotem Teppichboden.
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The JOKA brand, known for its innovative and high-quality products, has created impressive references in numerous projects.
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