Introducing the company W. & L. Jordan GmbH

From timber merchant to innovative brand supplier

Tradition and innovation go hand in hand for us as the Jordan family business: founded in 1919 as a local timber merchant in Kassel, we are now one of the leading suppliers of floor coverings, doors, wood, wood-based materials, sun protection and living fabrics for the upmarket residential and commercial sector. Now in its fourth generation, W. & L. Jordan GmbH is represented at 79 locations in Germany, Austria, the Netherlands, Switzerland, Poland and Italy. With our own brand JOKA (JOrdanKAssel), we stand internationally for products that combine modern design, functionality and sustainability.

As a reliable partner, we offer our customers from the trade and specialist retail sector a complete range of interior design products: everything from a single source. Numerous interior decorators, floor layers, woodworking trades, but also builders, architects and project developers are already utilising the many advantages.

We also work closely with over 1200 premium craftsmen from various trades, the so-called JOKA specialist consultants. We can put end customers in touch with these trade partners on request. End customers can also obtain expert advice from Jordan employees in our showrooms in the various regions and experience the products live.

Partner of the trade

As a reliable partner, we offer our customers from the trade and specialised trade a complete range of interior design products: everything from a single source. Numerous interior decorators, floor layers and woodworking trades, as well as builders, architects and project developers, are already taking advantage of the many benefits.

We also work closely with over 1,200 premium craftsmen from various trades, the so-called JOKA specialist consultants. We can put end customers in touch with these trade partners on request. End customers can also obtain expert advice from Jordan employees in our showrooms in the various regions and experience the products live.

A culture of innovation at Jordan

Wood has been an integral part of the company as a natural, sustainable raw material for over 100 years. In cooperation with suppliers, we emphasise resource-saving and innovative production processes and focus on robust and easy-care products. For example, natural design flooring made from almost 100 per cent wood or durable decking boards made from recycled wind turbine rotor blades stand for innovation.

With the construction of the JOKA headquarters in Kassel, we as a company have combined innovative and ecological goals. Operations are virtually CO2-free and the photovoltaic system supplies an additional 5,000 households with electricity. Since 2009, photovoltaic systems have also been installed on all other new Jordan buildings, which cover up to 100% of the sites' own consumption; surplus electricity is fed into the respective grids.

Innovation is a central element in JOKA's brand code and has always been the driving force behind the company. The basis for this is, above all, active communication with employees, customers and business partners.

People take centre stage

Trust, appreciation and reliability characterise cooperation in the family business and are also reflected in customer relationships. People take centre stage. This is reflected in good production and working conditions, sustainable business practices and responsibility towards the environment.

Under the motto "dynamic, innovative, reliable", employees and customers are at the centre of the company's activities. For more than a century, this has been the basis for our high-performance, future-orientated and human development.