JOKA and winter sports

Autumn and winter are the times when we like to retreat into our own four walls, make ourselves comfortable and snuggle up in what is close to us. It is the time when JOKA products really come into their own - you can simply feel the quality, durability and originality. This is exactly where our connection to winter sports comes in. A sport that is very close to nature, which is practised by many very likeable characters and is associated with endurance and quality.

JOKA has been supporting German winter sports and its athletes since the 2006 Winter Olympics. The JOKA brand ambassadors wear the logo on their equipment and make us very proud, race after race, that we are able to support them and thus accompany them on part of their journey. Numerous successful favourites such as the world's best female biathlete of all time, Magdalena Neuner, Olympic champion Denise Herrmann-Wick and two-time Olympic gold medallist Laura Dahlmeier have been JOKA advertising partners for many years.

Over the years, a friendship has grown between JOKA and the athletes that is characterised by great trust, reliability and respect for each other. A partnership that goes beyond the end of the career.

We have been a partner of the German Ski Association (DSV) for many years. We are proud of the intensive cooperation that has grown over the years.

As the official sponsor of young talent, we have been supporting the young biathletes in their competitions in the DSV JOKA German Cup and the DSV JOKA Shooting Star since the 2022/23 season. As the title sponsor of the German Cup series for young biathlon athletes, we support all competitions.

JOKA has been the official supplier of the Swiss biathlon team since the 2020/2021 season. The JOKA logo is visible on the bibs of all squad athletes. This means that the Swiss-Ski biathlon team can count on prestigious support on the way to the 2025 World Championships in Lenzerheide. The Swiss are delighted with the support and to have gained such a high-quality brand as a partner. This cooperation between Swiss-Ski and JOKA is an important step on the way to the home World Championships in Lenzerheide in 2025. We are proud of the partnership and look forward to working together.

Our JOKA athletes

Without sports sponsorship and financial support, it would not be possible for many athletes to pursue their sport professionally and achieve success. This is why JOKA intensively supports individual athletes and thus also promotes young talent in winter sports.

Tarjei Boe